The backlash surrounding Rapinoe involves misinformation circulating on the internet, including false allegations that the soccer player stomped on the American flag. Subway Franchises Demand Company Drop Obnoxious and Annoying Megan Rapinoe as Spokesperson. cc: @SUBWAY. Red flag warning issued for large portion of Florida. Organize sanayi blgesinde fabrikamzla gl ticari yapmz ve deneyimli kadromuz ile mterilerimizin zm orta olmaktan memnuniyet duyarz. "They are trying to get the ads pulled.". Subway Owners Want Kneeling Megan Rapinoe Dropped As So, what is going wrong? In Tokyo for her third Olympics, Rapinoe took a knee during the National Anthem, before their bronze-winning game. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, US slams 'absurdity' of Putins national address as Vladimir says Russia will no longer participate in nuclear arms treaty and accuses the West of starting Ukraine war in bid to spark global conflict and achieve 'limitless power', 'His record on education is the worst in the country': Stanford professor slams Gavin Newsom for 'keeping kids out of school for nearly a year and a half' - as Governor's wife claims he's giving children the 'best start in life', At least 35 states brace for coast-to-coast winter blitz: California is set for 80mph winds during coldest storm in YEARS and airlines across Midwest issue travel waivers amid 20in of snow, Cops arrest female worker at Moonlite Bunny Ranch Brothel after shots were fired during a midnight stand-off with another woman, How to make fluffy American pancakes in the air fryer just five minutes (and there's no flipping required! - Gov. A letter obtained by the Abby Liebing is a former writer for The Western Journal. Bakent Bulvar No:29 Sincan / ANKARA. As much as I love a Subway sandwich, I will never buy another one until Subway issues a public apology and removes this person from their ads. Some franchisees want Subway to drop her from the ads: Last week, reps from the NAASF [North Published by Daisy, Co-Founder on November 6, 2021. "Let's just keep going and see if we can get lucky here," Sen. Ted Budd asked after several misses. Rick Diamond - Mother Nature Network ; Alex Wong / Getty Images. Fox Business report, the response to the company naming Rapinoe as brand pitchwoman has been "mixed. cc: @SUBWAY, All in a day Boycott Subway until Subway fires the anti-American Megan Rapinoe, the creep who kneels for our beloved National Anthem! the note read. Subway fields team of sports legends for new ad campaign Well, some franchise owners feel that hiring Megan Rapinoe was just one of the contributing factors to Subways mounting woes. Farm Heroes Saga, the #4 Game on iTunes. Another sports icon, Charles Barkley, is the new voice of Subway in ads highlighting the brands Eat Fresh Refresh menu upgrades. One exasperated West Coast franchisee told The Post he believes the companys ads should focus on the improved bread. cc: @SUBWAY New York Post revealed that the group's executive director, Illya Berecz, told franchisees, "Your NAASF Board has already communicated with [Subway] leadership the concerns voiced by NAASF membership. According to ESPN: U.S. womens national team coach Vlatko Andonovski has called up a squad that mixes youth and experience for this months SheBelieves Cup, leaving out big names like Megan Rapinoe and Alex Morgan in favor of up-and-comers like Sophia Smith and Ashley Sanchez. An Indiana deputy with the Vanderburgh County Sheriffs Office was participating in basic training when he suddenly fell ill and died. Soccer superstar and activist Megan Rapinoe is in hot water over a recently unearthed tweet from 2011. Rapinoe was hired by Subway in April for an advert showing her kicking a ball that knocks a burrito from a man's hand - and her telling him to eat a Subway sandwich instead. The 23-player squad announced on Thursday will Subway customers are boycotting the company because Megan Rapinoe appeared in their adverts, Brady says Jackson's Super Bowl wardrobe malfunction was 'good thing', Woman gets payback on Tom Brady by selling sand from retirement video, US TV ranked top five sports stars ever and Brits are infuriated, 'Hooters for incels' cafe hiring more staff after seeing business boom, The Emilia Clarke abuse has sparked an important debate about how women age, Boris Johnson's grasp of basic maths is so bad you might just cry, Naked Attraction: The craziest moment from the nude dating show, Church of Satan reveal what they really think about the 'Illuminati', Teenage boy divides opinion for publicly shaming his female stalker, We were all warned about food shortages almost a year ago, The eye-opening reason one man subscribed to his own mother's OnlyFans, Boris Johnson reveals insult 'fit young geezer' shouted at him on run, Tyson Fury calls out 't******' and 'dossers' dropping litter in street, SNP's Westminster leader caught swearing at Keir Starmer in PMQs, Isabel Oakeshott clashes with Nick Robinson over Matt Hancock texts, Tommy Fury reveals reason Molly-Mae didn't watch win against Jake Paul, Lee Anderson claims families abusing food banks 'eat McDonald's'. 4:25PM 08/09/21. Megan Rapinoe's Post-Olympic Woes Continue as Subway Franchises Want Her Dropped By Scott McDonald On 8/10/21 at 10:31 PM EDT Sports Donald They probably wanted more splashy advertising to go along with more splashy foods, said John Gordon of Pacific Management Consulting Group, which advises restaurants. Spoiler alert: No. All rights reserved. Another Midwest-based franchisee said Subway should have seen this coming before signing Rapinoe. It was something small that I could do and something that I plan to keep doing in the future and hopefully spark some meaningful conversation around it, Rapinoe told American Soccer Now in September of that year. Rapinoe, 36, is as well known for her outspoken views and purple hair as she is for her soccer skills. Havent eaten there in years, their sandwiches aren't bad, I don't know why subway would associate themselves with her.I guess we'll find out if this was a good business decision or not. MEKSER Mhendislik , teknik kadrosu ve organize sanayide bulunan gelimi retim tesisi ile endstriyel rnler iin hizmet vermektedir. "I'll debate them any time of the day you want, particularly AOC," O'Leary said during the CNN appearance this week. The former couple announced their breakup via a statement released in June 2022. I had a bunch of franchisees calling me on this today, a lawyer who represents Subway franchisees told The Post earlier this week. The note, the outlet reported, read "Boycott Subway until Subway fires the anti-American Megan Rapinoe, the creep who kneels for our beloved National Anthem! The campaign is one of the largest media investments in the brands history, Walsh said. Subway The ad should be pulled and done with, the franchisee wrote of the Rapinoe spot. The singer recently opened up to Enrique Acevedo of Canal Estrellas about life after her highly publicized breakup with the Spanish soccer player, with whom she shares sons Milan and Sasha. WebMegan Rapinoe, in full Megan Anna Rapinoe, (born July 5, 1985, Redding, California, U.S.), American football (soccer) player and social activist who was one of the sports Why did Subway drop Megan Rapinoe from their These campaigns, an Arizona franchisee argued at the forum, should use the revenue to advertise the product not politics. In one spot, Rapinoe who has been a vocal proponent of equal rights and equal pay for women knocks a burrito out of a guys hands by kicking a soccer ball at him. Your NAASF Board has already communicated with [Subway] leadership the concerns voiced by NAASF membership, the groups executive director, Illya Berecz, told franchisees, according to a letter obtained by The Post. The cast of spokespeople brings to life our strategy of helping Subway guests make better choices and highlights all the new things happening for the brand, Ida Rezvani, chief client officer for McGarryBowens parent company Dentsu Americas. For more information about our use of cookies, our collection, use, and disclosure of personal information generally, and any rights you may have to access, delete, or opt out of the sale of your personal information, please view our Privacy Policy. Democratic Arizona Gov. "I had a bunch of franchisees calling me on this today," a lawyer representing Subway franchisees similarly confirmed to the New York Post. It's absolutely delicious and it supports local firefighters. When a woman has to face [hardships] in life, she comes out stronger. subway commercial Woke Soccer Star Megan Rapinoe Adds to Subway's Failure in 2021, Over 1,000 Stores Close Amid Backlash. It gets tiring apologizing.". Firmamzn ok sayda tescilli patenti ve endstriyel tasarm bulunmaktadr. The U.S. soccer star, who appears in Subways latest ad campaign, is facing some backlash after kneeling during the Tokyo Another location owner shared that customers had boycotted the store over Rapinoe. Play it now! Subways marketing campaign may be every bit as importantif not more importantas the upgrades the chain is making to its menu. According to a Another Subway location owner shared a boycott notice that a customer had taped to the stores door with the media. They are trying to get the ads pulled.. Subway seems to have adopted a very consistent theme with their spokespeople. First they went with a child-pornography-themed campaign and now they Local Subway Owners Say Rapinoe Campaign Derailed Their In July 2019, she took heat for allegedly stomping on the American flag. ", She continued, "There are dreams that shatter and we need to pick up the pieces and put them back together ourselves.". Abbott wins in Texas Supreme Court - now has authority to arrest runaway Me https://t.co/iAviAebHw6. WebMegan Rapinoe is a professional soccer player who plays for the United States womens national team as a forward. Subway Franchisees Tired of Megan Rapinoe as Customers As such, one single creative execution or spokesperson wouldnt have been enough.. Subway does not own any of its nearly 22,000 locations, but it charges franchisees 4.5 per cent of their revenue for a national advertising fund, and controls how the money is spent from its Connecticut headquarters. The note, taped to his door, read: 'Boycott Subway until Subway fires the anti-American Megan Rapinoe, the creep who kneels for our beloved National Anthem! Read our editorial standards. Some of the pressure came during the North American Association of Subway Franchisees where a Wisconsin store operator posed a handwritten note a customer had taped to his window, encouraging others to boycott his store over Rapinoe kneeling during the anthem. one of the biggest menu changes in the chains history, companys once seemingly insurmountable dominance of the U.S. sandwich market, once tweeted Subways $5 Footlong jingle, As March Madness begins, restaurants make a mad dash to snag fans, Cracker Barrel intends to tout value with $5 to-go meals, McDonald's is expanding its Krispy Kreme test, KFC ditches some items to make room for others, Restaurant marketing is time-warping back to the future. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Accepting that pain and tolerating the frustration because there are things in life that don't turn out the way we want them to. The 36-year-old, purple-haired soccer star who kneeled ahead of a match before leading the United States to a bronze medal this week began a stint as a pitchwoman for the fast-food giant this spring. Former President Donald Trump similarly criticized Rapinoe, who he called the woman with purple hair, and Team USAs third-place finish at the Tokyo Olympics. In my almost 20 years of marketing, this is the most innovative campaign and media strategy that Ive ever seen.. This culminated in conservatives including Donald Trump piling on to Rapinoe and mocking her and the US Womens National Team for using their semi-final match against Canada at the Tokyo 2020 Olympics. Megan Rapinoe - HuffPost We are so politically divided in this country and Subway should have done more careful due diligence, without a doubt, before choosing [Rapinoe].. retimlerimiz, faaliyet alanlarmz ve endstriyel rnlerin temini hakkndaki zmlerimizi inceleyerek rn gruplarmz hakknda bilgi edinin. Report: Backlash over Ads Featuring Anthem-Kneeler Megan We use cookies to better understand website visitors, for advertising, and to offer you a better experience. It's arguably better than Subway. According to Rebel News, which was citing a Business Insider report, Rapinoe, beloved though she may be in left-wing media and political circles, is not a fan A Subway representative told the Post that the chain is making strategic enhancements to our vast footprint and making sure our restaurants are in the best format and locations and that it is already seeing our efforts pay off with profitability per restaurant increasing as our restaurants begin to operate at a higher level and with more efficiency.. We use cookies to better understand website visitors, for advertising, and to offer you a better experience. Bizden Haberler, irketimiz hakkndaki haberleri, kurum aidiyetini glendiren ierikleri siz deerli ziyaretilerimiz ve referanslarmz ile gl bir iletiim adna buluturmay hedefler. Subway Owners Want Kneeling Megan Rapinoe Dropped As Spokeswoman: Report By Amanda Prestigiacomo Aug 9, 2021 DailyWire.com Ira L. Do not sell my personal infoPrivacy PolicyContact UsRSS, Steph Curry, Serena Williams and Tom Brady join Megan Rapinoe in Subway ads. The sales declines and store closures have eroded the. Representatives of the North American Association of Subway Franchisees reportedly told the restaurant owners that they have previously received complaints about Rapinoes image and have passed them on to the companys top management, led by Chief Executive John Chidsey. What does it mean. In fairness, nearly all Subways are owned by mom and pops. The ad should be pulled and done with. 'If our soccer team wasn't woke, they would have won gold': 'Little Ms. Purple Hair and her team of woke warriors fell Isabel Oakeshott receives 'menacing' message from Matt Hancock, Insane moment river of rocks falls onto Malibu Canyon in CA, Pavement where disabled woman gestured at cyclist before fatal crash, Incredible footage of Ukrainian soldiers fighting Russians in Bakhmut, Pro-Ukrainian drone lands on Russian spy planes exposing location, 'Buster is next!' shaurya or shourya correct spelling; clayton county most wanted; suzuki cappuccino k20; planters garden centre, . At the height of the coronavirus pandemic in 2020, Subway lost 1,609 stores. Because she is objectively unlikable to most of the population. First, there's her recent bitching about not making as much as the USMNT, despite t Former Acting Director of the United States National Intelligence Richard Grenell shared a video featuring proud American Olympian Tamyra Mensah-Stock and tweeted, "cc: @SUBWAY Dump the ungrateful @mPinoe and hire this patriot. Coming on the heels of the 2015 debacle when national spokesman Jared Fogle was convicted and went to jail on child porn charges, and just as Subway was losing a record number of locations, the companys chiefs in its Milford, Connecticut, headquarters hired Rapinoe hot off the U.S. National Womens Soccer Teams loss of the gold at the Tokyo Olympics. "One way or another, I've managed to learn it from another perspective and feel that I'll be fine on my own. It gets tiring apologizing.. It was led by the ad agency McGarryBowen, with media planning from Carat. Follow Warner Todd Huston on Facebook at: facebook.com/Warner.Todd.Huston, or Truth Social @WarnerToddHuston, PoliticsSportsMegan RapinoeNational Anthem ProtestsSubwayU.S. But franchise owners were extremely unhappy with the decision. She is currently in their sports-themed spot, alongside Serena Williams, Tom Brady and basketball player Steph Curry. At the end of July, a Wisconsin franchise operator shared a note from an angry customer with a discussion forum hosted by the North American Association of Subway Franchisees (NAASF). Rapinoe most recently made headlines for kneeling during the national anthem while kicking off the Tokyo Games. Spending our money to make a political statement is completely and totally out of bounds, one Arizona franchisee reportedly complained last year. Mike Pompeo, secretary of state under Donald Trump, signaled that he may run for president in 2024 in a speech at CPAC. Alonzo T. McZephyr (@wlmtx) August 7, 2021. "They are trying to get the ads pulled. There was a backlash from some francise holders who were finding notes stuck on their door urging the public to boycott Subway. I think this is lar The campaign is never-ending, meaning the story continues across multiple ad spots that are designed to highlight the breadth of Subways menu changesthe chain is upgrading or returning 11 ingredients and adding four new sandwiches to its menu. According to a report in the New York Post, Subway lost 1,043 outlets in 2021, which was more than the new outlets they opened. Last week, reps from the NAASF told members the group had already taken grievances over the Rapinoe ads to the companys top management, led by Chief Executive John Chidsey. We are no longer accepting comments on this article. Subway Franchises Demand Company Drop Megan Rapinoe Members help make our journalism possible. 'They are trying to get the ads pulled.'. Megan Fox ignited a whole bunch of breakup rumors surrounding her and Machine Gun Kelly, and Twitter has a lot to say. RT if you won't eat @SUBWAY until they FIRE America hating Megan Rapinoe! Now, many store operators particularly those in red states say theyre facing a harsh backlash from the parent companys decisions. The woman with the purple hair played terribly and spends too much time thinking about Radical Left politics instead of doing her job!. Try eating two eggs a day, says the Gut Health Guru DR MEGAN ROSSI, Last picture of Jansen Panettiere before his death aged 28: Actress Hayden's brother flashes huge smile while spray painting with friend in New York - as it's revealed he suffered 'terrible anxiety and depression', Malcolm X's daughters are set to sue NYPD for 'concealing evidence around their father's murder:' Civil rights lawyer Ben Crump to represent family on 58th anniversary of the activist's death, Eminem files an opposition against the trademark filed by Reasonably Shady podcast hosts Gizelle and Robyn Dixon claiming his brand would be 'damaged', Putin mocks Church of England's plan to use gender-neutral terms for God as an example of how the West 'don't know what it's doing', Russia 'aims to "absorb" Belarus by 2030 according to leaked document setting out plan to infiltrate the country', 'It's absurd that Russia was under military threat from the Ukraine': US slaps down Putin's claims that the West is to blame for the war. Weeks earlier, she created headlines when she said she was not going to the f**king White House if invited to visit President Trump. Subway Copyright 2023 The Western Journal. New comments cannot be posted and votes cannot be cast. Yeah this chick sucks for real. Do better subway. ': Angry female staffers at CNN issue ultimatum over Lemon's sexist Nikki Haley comments and threaten to quit if he stays, Pregnant Florida woman, 24, charged with murdering mom-of-three in Uber says she should be released from jail because her FETUS is innocent: She claims pre-trial detention is 'harming her unborn child', Famed Yosemite climber who lived in a cave in the mountains for 13 years and skied down its notorious Half Dome dies aged 42 after falling in the Canadian Rockies, Hunt for Julian Sands will be DELAYED due to storm in California - as cops vow to bring actor's family closure after he disappeared while hiking five weeks ago, America's Got Talent: All-Stars: Simon Cowell bows down to aerialist Aidan Bryant as final 11 acts perform, Dancers launch $25M lawsuit against NYC's Sapphire Gentleman's Club after it 'fostered a toxic work environment' where they were asked 'to give sex acts for cash while club turned a blind eye', China is 'planning to turn hundreds of retired Cold War fighter jets into suicide drones' that could be used for massive attack on Taiwan, Personal trainer spills the the 'magic' number of times you need to work out per week to sculpt your dream body - and you'll be surprised, 'She's chosen to live a lie': Race faker, 39, posing as social justice activist who claimed she was of Latina, South Asian and Arab descent is unmasked by her MOTHER - who confirms the liar is 'as white as snow', Damning report reveals there are NO students proficient in either math or reading at 60 different public schools in Illinois: Lawmaker slams pandemic policies for 'serious' academic decline, Low protein? Late last month on a discussion forum hosted by the North American Association of Subway Franchisees, a Wisconsin store operator posted a picture of a hand-scrawled note from an irate customer taped to the front door of his shop. I would assume that its because she is devisive. Like Michael Jordan once pointed out, conservatives by subway sandwiches too. Of course, he said The response has been mixed, according to franchisees. The sales declines and store closures have eroded the companys once seemingly insurmountable dominance of the U.S. sandwich market. "I have to be stronger than a lion. Steph, its a commercial, Brady replies. Megan Rapinoe Gets Harsh Wake Up Call as Subway For more information about our use of cookies, our collection, use, and disclosure of personal information generally, and any rights you may have to access, delete, or opt out of the sale of your personal information, please view our, proud American Olympian Tamyra Mensah-Stock, 8-year-old boy finds out his favorite Waffle House waiter was forced to live in a motel and raises $69k to help him, 31-year-old woman impregnated by 13-year-old boy won't face any jail time, Man allegedly strangled woman to death after meeting her on the dark web and left her naked body behind a dumpster on Valentine's Day, Newly released footage reportedly shows white Ohio elementary students dragged, beaten, and forced by black peers to pledge loyalty to BLM, Newly released footage shows horrific moment a suspect fleeing police in stolen vehicle smashed into a sedan, bringing down a building, 'F****** AMATEUR HOUR': Furious Democrats lash out at Biden for announcement on radical DC crime law, Thug breaks through child's bedroom window in middle of night but Dad gets whole family out of home, grabs machete, and takes hack at crook, Gun-toting road-rage motorist shot dead after armed man warns him to stop approaching him and his wife; cops say it looks like self-defense, Florida man allegedly told roommate, 'Im going to go over there and kill them all' before murdering his daughter and 3 others, Teen bragged in rap song about killing another rapper, sheriff says, but cried 'like a baby that lost his pacifier' when charged with murder, OJ Simpson asked to comment on Murdaugh murder trial: 'I dont know why they think Im an expert on it' gives his opinions anyway, Do Not Sell or Share My Personal Information. Create an account to follow your favorite communities and start taking part in conversations. Another sports icon, Charles Barkley, is the new voice of Subway in ads For Megan Rapinoe, reminders of dark moments from the U.S. womens soccer teams protracted fight for equal pay pop up from time to time. Shakira and Gerard Piqu with their two children, Milan and Sasha, in 2021. mentions both her ex and his new girlfriend, Reports: 3 children dead, 2 wounded in attack at Texas home, Kellyanne Conway, George Conway To Divorce After Decadeslong Marriage: Report, School punished teen girl for working out in sports bra in 100-degree Texas heat, ACLU says, U.S. court won't require FAA to make airplane seat size, spacing rules, 'Extremely dangerous': Spike in illegal crossings at Canada-Vermont border has feds sounding alarm, Ryan Gerard, who finished fourth last week after Monday qualifying, sits T-4 after 36 holes at 2023 Puerto Rico Open, Shakira Exhibit at Grammy Museum Expertly Captures Singers Cross-Cultural Origins and Impact, People Are Sharing The Most Messed-Up Things Their Exes Did After The Breakup, And I'm At A Loss For Words, SoCal in for cool start to weekend, butlight showers make brief return. What's the OPPOSITE of Subway? The World Cup and Olympic champion, who has a history of kneeling They had a chance to kick her racist ass to the curb, but instead they doubled down on her. 2023 Blaze Media LLC. The campaign will play across social and digital platforms. 4 Investment-Worthy Skincare Finds From Sephora, The 17 Best Retinol Creams Worth Adding to Your Skin Care Routine. That was in May 2009, just weeks before he was drafted by the NBAs Golden State Warriors. "We regret to confirm that we are separating," the message read. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? Sign up here. Walmart dangles bonuses for warehouse workers as summer sa REBNY's new return-to-office gauge paints bright view for 'trophy' towers, Food delivery maven unveils NYC shop after dumping Mercedes mobile kitchens, US home prices just did something they haven't done since 2012, JPMorgan Chase requires some workers give 6 months notice before quitting, This Girl Scout cookie flavor is reselling for $100 online -- here's why, Prince Harry says hes not a victim: I never looked for sympathy, Allison Holker pens touching note to kids after Stephen tWitch Boss death, Heather Dubrows youngest child, 12, comes out as transgender, Memphis Grizzlies star Ja Morant allegedly flashes gun at a strip club, Kellyanne Conway and George Conway to divorce, Canadian teacher with size-Z prosthetic breasts placed on paid leave. Subway franchise owners arent happy that Megan Mashed reported that much of the criticism against Rapinoe representing Subway "stems from the soccer player's stance on police violence and bringing awareness of brutality and racism in the U.S." "Your ad using Megan Rapinoe makes me think twice about even visiting Subway," one social media user insisted, according to the outlet. ', Rapinoe is seen in the Olympic advert for Subway, which also stars Serena Williams and Tom Brady, Rapinoe takes a knee during the National Anthem in September 2016 in Atlanta, Georgia. And in the third, she sings that Piqu has said he wants her back, but she won't make the same mistake twice. ", "Last last month on a discussion forum hosted by the North American Association of Subway Franchisees, a Wisconsin store owner posted a picture of a hand-scrawled note from an irate customer taped to the front door of his shop," the report noted. U.S. soccer star and Subway spokesperson Megan Rapinoe took a knee before soccer matches in the Olympics to raise awareness toward racial injustice. 53," and "TQG." Subway franchisees are fed up with Megan Rapinoes TV Join the news democracyWhere your votes decide the Top 100. The campaign features NBA star Steph Curry, tennis icon Serena Williams and the NFL quarterback Tom Brady, who join soccer star Megan Rapinoe in a series ofads highlighting the menu upgradesone of the biggest menu changes in the chains history. The Subway fast-food chain has been struggling even before the coronavirus but many franchise owners also felt that hiring U.S. soccer star and national anthem protester Megan Rapinoe as a national spokesperson was no help at all. Subway Franchise Owners Demand Rapinoe Overall in 2021, McDonalds lost 247 locations in the U.S. 2 percent of its total. Women's National TeamUSWNT. a Wisconsin store operator read from a note a customer taped to the glass door of his restaurant. Shakira Says Shes Fine on My Own After Splitting from Gerard It gets tiring apologizing, the person said, according to the Post. Indeed, the struggling fast-food company was met with an organized boycott by customers who were upset that Subway would choose to laud a woman who attended an Olympics on foreign soil only to protest against the country that made her rich. Web45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds The U.S. soccer star, who appears in the chain's latest ad campaign, is facing backlash