Il Makiage F*ck I'm Flawless Multi-use Perfecting ConcealerUK: 24 - buy hereUS: $31 - buy here, Pros: Accurate colour match, easy application, covers blemishes and dark circles. Oddity says it's ready for the challenge and thinking even bigger. As a result, weve seen a huge uptick in redness and sensitivity. I like my foundation to just look like my skin. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. The PowerMatch algorithm includes data from 700 different skin-tone combinations. (Spoiler alert: I am TRULY OBSESSED.). Out of Il Makiage's three brow products, the Hypnotize Fill & Fix Brow Shaper is the brow mascara that gives you fuller, bushier-looking eyebrows. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli defense official and the billions of data points it has collected from its millions of users. What's Included: Built-in, doe foot applicator. I Tried Sona Beauty's Golden Touch FoundationHere Are My Honest Thoughts, Here's Exactly How to Make Your Makeup Sweatproof, MAC's Studio Fix Fluid Foundation Is as Camera-Ready as Ever, Shades for Days: 12 of the Best Foundations for Dark Skin, We Tested 32 Setting PowdersThese 14 Are Worth Buying, Fenty Beauty's Soft Matte Foundation Kept My Skin Shine-Free in the Georgia Heat, The 15 Foundations Celebrity Makeup Artists Use on All Their Clients, Reviewed: Nars' Sheer Glow Foundation is a Lightweight Must-Have, Haus Labs' New Foundation Is Worth The TikTok Hype, e.l.f. Available in 50 shades for all skin tones. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. Heres how it went. Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, 12 best foundations for mature skin that hydrate, moisturise and brighten your complexion, 10 best BB creams that give glowy, lightweight coverage, 10 best red lipsticks that are long wearing and don't smudge. The company said it doesn't share its data with its suppliers. Instead of creating products that customers would need to try in a store, Oddity uses data and AI to make tailored product recommendations for clients. The Tel Aviv-founded company looks like it could even be preparing for an initial public offering, despite rising uncertainty in markets and the economy, experts told CNBC. Its retail price is $45, not including shipping and handling. IL MAKIAGE uses a unique PowerMatch algorithm which utilises machine learning functions to precisely match complexion products. Free delivery for many products! You can trust our independent reviews. Prior to that, the only outside investor Oddity brought in was private equity powerhouse L Catterton, which helped fund the company's U.S. launch. added to . Useful. Let me know if their are any make up looks you want me to try. It comes in a really small tube, so I'm sceptical about how long this will last if used daily, but as it's only 21 it's not too bad to replace. Il Makiage sends application instructions in the packaging with the product, which I thought was a helpful detail. Upon first using this product, I found the colour and texture to be slightly clumpy because I applied it how I'm used to applying a brow pen. Find many great new & used options and get the best deals for il makiage woke up like this foundation shade 40 at the best online prices at eBay! I have combination skin that leans oily thanks to the heat and a hefty moisturizer. We certainly think so! The business, which is as much of a tech company as it is a beauty and wellness company, is seeking to disrupt a market long dominated by legacy retailers by replacing the in-store experience with product recommendations driven by artificial intelligence and data. But I rarely can find that natural finish I love in a foundation without having to do a little mixing and matching. Advanced formula controls oil and shine, while soft-focus powders minimize pores and blur fine lines. Ok so, I found it to be quite thick which meant it got clumpy the first time because I applied to much, despite the brush having thin bristles. That says a lot for me because, on most special occasions, I can expect to be sweating quite a bit. While it's created a range of products from lipsticks, eyeshadow palettes, blush, bronzer. In short, these are quality eyeshadow palettes. shades of Il Makiage's Lip Slip lip colour, ranging from pinks and reds to browns and nudes (we tested out Pink Lady and Pale Pink). What does it have that Il Makiage doesn't? productslearn more about, About My Skin: Combination to oily and prone to acne scarring, The Science: Water-binding hyaluronic acid, How to Apply: Use a few good pumps and blend, The Value: Pricey, but a little goes a long way, Reviewed: Il Makiage F*ck I'm Flawless Concealer Is an IRL Filter, Woke Up Like This Flawless Base Foundation. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. When I dont want too much, I can apply this right to where I need coverage (like my acne scars on my chin) with my fingers, and it blends right into my skin without covering my entire face with makeup. I wore this for a full eight-hour workday and didnt have to touch it up once. Natural-matte finish looks like your skin, but better Copyright 1995-2023 eBay Inc. All Rights Reserved. Il Makiage Woke Up Like This Flawless Base Foundation is a hydrating, lightweight, must-try product. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". In fact, the foundation is so popular, it's amassed over 90,000 reviews: the single most-reviewed beauty product online in the US. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. Everyone seems to have tried it out, so I decided it was my turn to see if the Il Makiage Woke Up Like This Foundation lives up to its expectations. Il Makiage Color Boss Squad eyeshadow paletteUK: 38 - buy hereUS: $42 - buy here, Pros: Good pigment, durable, long-lasting, beautiful colours. fantastic service, great shade matching, my foundation arrived today and I am over the moon - it is perfect, lovely flawless finish - and I am 70 yrs old. $30.00 + $5.60 shipping. View basket for details. You will need a foundation brush or makeup sponge to apply it to your face for an even application. Once youve finished answering every question, you simply pop your email in a box and it reveals your shade. Created in 2018 by siblings Oran Holtzman and Shiran Holtzman-Erel, its become the second fastest growing e-commerce brand in the US and is a completely revolutionary new way to buy all things beauty. This revenue helps us to fund journalism across The Independent. Our Il Makiage Woke Up Like This Foundation review reveals if the viral base is worth a buy. In Spoiled Child's first year on the market, the new brand brought in $48 million in gross sales. The Best Mother-Daughter Trip Destinations in the U.S. 3 Easy Formulas for Styling a Nightstand, No Matter Your Decorating Style, The Best Trader Joes Dips, Ranked from Worst to Cant-Live-Without, 8 Easy Styling Tips To Instantly Pull Your Bedroom Together, Why Dopamine Decor Could Be the Spring Refresh Your Home Needs, The Everygirls 31-Day Spring-Clean Your Life Challenge. I usually stay away from lip glosses because they feel tacky and my hair stick to my lips within seconds. This shade seems very light to me so I'm trying to blend this out with a full face of make up. Mattifies skin and absorbs excess oil and shine, without drying you out For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. I love it! We are partnering with some of our favorite brands to give away over $3,300 in prizes that will help you elevate each day with luxurious, sustainable self-care products. However, I would only reach for this when I'm wearing lots of make-up before a big night out or special event. If so, you'll be wanting to know about IL MAKIAGE, the latest cosmetic has officially landed in the UK and is set to change the way we shop. Formulated with hyaluronic acid for hydration, You'll need a setting spray for long-lasting results. Itll also last through the wildest weather, workouts, dance circles or whatever else you get into. This amount is subject to change until you make payment. The Pro Filt'r Foundation typically markets at $38 for 1.08 fl oz. You may be able to find the same content in another format, or you may be able to find more information, at their web site. If you decide to keep any of the products you've tested, you'll pay for them. Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, theres a series of questions. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. Maybe Ill use a matte foundation and add a glowy primer and a good highlighter on top, or Ill use a radiant foundation with my favorite setting powder. But if you're looking for a broader range of shades than Il Makiage's shade collection, it doesn't come out on top. 'I have large, troublesome pores on my nose which can be tricksy to cover because no amount of concealer can hide them. We only recommend products we genuinely love. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. Dermatologically tested If you have dry skin use a good moisturizer or skin oil. Even with that in mind, Woke Up Like This holds its own as far as texture and consistency. Wed describe this as a modern matte, keeping a shiny T-zone at bay without looking chalky or flat. As the PowerMatch algorithm sent us one slightly lighter than our foundation we were unsure at first, however, it worked wonders on lightening my eye bags, covering up my spots and it's fab for contouring. Again, the concealer lasts for ages when applied over a primer which is definitely a plus when you're out the house all day. It's easy to slip into your handbag too. Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . "An IPO has clearly been on their mind," he said. It has the perfect consistency for methick enough to provide adequate coverage but not heavy enough to make my face look cakey. Ive also worn it mixed with a moisturizer, and it gives it a more radiant finish. I might not shop Il Makiage specifically for the lipsticks, or I'd only opt for darker colours to ensure that they're deeper, bolder colours because the lighter tones didn't hold for as long as I would have liked. i can't wait to finally try it out products used:rare beauty p. While the colour match for us was way off, the foundation itself was a brilliant base product. 100% free and easy exchanges & returns Foundation Best Seller WOKE UP LIKE THIS flawless base foundation find my shade $45 I already know my shade Best Seller AFTER PARTY next gen full coverage foundation find my shade $45 I already know my shade Including: the foundation that's amassed over 90,000 reviews online. Creating a golden smokey eye was a complete breeze. Enter for a chance to win so you can prioritize youday in and day out. I don't think I'll swapping this one into my beauty bag any time soon. As stated above, Im always looking for a natural finish that mimics my actual skin, and this foundation does just that. Yes, but it's worth reading the small print. Considering I spend my workday looking at beauty products on a computer screen, Im not that susceptible to makeup marketing. We love guilt-free beauty. Oddity the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads is making money and growing in an environment that's increasingly risky for purely digital retailers. In terms of the colour, I loved Pink Lady as a darker colour but found that Pale Pink could have been more full-bodied for a longer lasting finish. It was noticeably too orange for us which was unable to be corrected even when using the smallest amount. Your face for an even application it 's worth reading the small print fl.! When I 'm trying to blend this out with a full face of make up looks want! That leans oily thanks to the heat and a hefty moisturizer a foundation without having to do little. Foundation to just look like my foundation to just look like my foundation to just look like my skin Brighten., on most special occasions, I can expect to be sweating quite a bit the... 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All Rights Reserved its retail price is $ 45 not! You decide to keep any of the products you 've tested, you need! '' he said the Independent this one into my beauty bag any time soon you. 'S first year on the market, the new brand brought in 48...