The account is just about sharing stories. DeuxMoi is a public figure." So who might that figure be? Deuxmoi's personal favorite celebrity? For instance, Jennifer Aniston knows all about her maybe because Deuxmoi is a fan of her new hair line LolaVie. Styles, Drew Barrymore, Paris Hilton, Kim Kardashian West, Julianne Moore, Paul Rudd, Keanu Reeves and Hugh Jackman. The woman spent the weekend sharing the contents of her inbox: Ive been to SoulCycle with David Beckham; I met Jim Gaffigan in a bar; someone knew a model who met a famous actor at a party. They have the tools. Im totally content with my normal, non-Instagram life. No celebrity is safe. It was just an Instagram account that happened to turn into this crazy fucking wild ride. If someone offered a full-time gossip dream job, she would consider using her real name, she said. I was not able to put sentences together properly. I think its flattering that people think I work in media or that Im a publicist, or that I work for a magazine, because I have no formal training in this whatsoever, she said. Even when a celebrity requests a phone call or coffee date with her, she politely declines. The email could be true and indicate that the name she found belonged to a different collaborator, such as the Deuxmoi cofounder who dropped out years ago. While Bella was a stay at home mom becoming an entrepreneur, Jaime experienced a family tragedy. During the beginning of the pandemic, Deuxmoi started to engage her 40,000 followers in new ways. Jaime, who has always been obsessed with Rainbows, found that her mood lifted instantly. How does an actor respond when someone asks him for a picture? I just read a theory that its @notskinnybutnotfat. Since going viral at . Please note that this form cannot be used to reset your Google or Facebook password. But this too raised inquiries: People would be like, Are you okay? Are you coming back? Did you get sued? Every action, no matter how small, rippled. (Full disclosure: Brian Feldman, the digital Hardy Boy in question, previously worked at New York Magazine. A couple of girlies who at least at one point worked in fashion: Meggie Kempner, granddaughter of a famed socialite, appears to have founded it with Melissa Lovallo, who allegedly still runs it. Either way, an internet detective just had his J. Jonah Jameson moment, and thats as good a story as YOU DIDNT HEAR IT FROM ME BUT I SAW A SPROUSE TWIN WALKING A DOG IN WILLIAMSBURG AND HE WAS MAKING HIS GIRLFRIEND HOLD THE POO BAG or whatever. Nobody would know she was gone. She literally discovered how to make her own rainbowsafter a personal storm. Live Rainbowfully is carried in all five Pink Chicken stores and can be found at celebrity and nyc-scene favorite Blue and Cream in NYC and The Hamptons, as well as at exclusive jewelry store Jaimie Geller jewelry in Los Angeles. You\'ll receive the next newsletter in your inbox. As a psychotherapist, many of Jaimes bracelets have a mental health angle and act as reminders, empowerment and distress tolerance for those struggling. I repeated the name Juliet uncovered, which Id heard others had discovered independently. Enty launched the blog while slacking off at work. My friends and family really dont care, they kind of make a joke out of it. The person who was throwing the party someone who may or may not have been there the entire night was unknown. With a follower count that continues to grow, how does one deal with the mounting pressure, especially now that the stars themselves and the media are following along, watching her every move? Even if its bisexuality, homosexuality, whatever their sexual preferencesif they have not talked about it publicly, I wont post it., Its a tie between Colin Jost and Scarlett Johansens wedding, and Ariana Grandes wedding. The one kind of gossip she avoids posting on the account? As she texted updates from her search for the woman behind @deuxmoi, Juliet was building her own vocabulary and roster. She comes across as a down-to-earth girls girl, but also someone who wants to find their way into that swanky New York Fashion Week after party. She's a New York City-based psychotherapist with degrees from Barnard and New York University. The world first got to know this heiress as not only the daughter of Tommy Hilfiger, but the star of MTV's reality show Rich Girls. When JG was pursuing a masters degree in psychology, deuxmoi was already an established fashion website run by TWO women in the fashion industry. And thebiggest blind item of all remains: Who is @deuxmoi? I didnt even say send me celebrity sightings. From day one, Live Rainbowfully has been insistent on giving back to important causes. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. It aint happening. Adele on Deuxmoi, Allen J. Schaben / Los Angeles Times via Getty Imag. Im pretty much willing to run any kind of puzzle. He likened blind items to crosswords, whose everyday players learn a puzzle makers favorite words and tricks. At age 17, Jaime Gleicher, then a high school senior, wrote the start to a young adult novel she hoped to someday publish. (The woman took down the story.) Fans are fighting about politics. Many are curse words or slurs. Members. Sharing information. Believe what you want, or dont believe any of what is posted. Its definitely not her voice on the NSBNF podcast! Join. Sometimes, an entire piece of gossip is shared as a blind item, leaving it to the viewer to figure out who it is about. Simply put: Deuxmoi is an Instagram page where people anonymously send in tidbits and stories about celebrities of the A, B and sometimes C-list variety. There is, however, some code of conduct or rules if you will. Its just not as exciting as it sounds anymore, she sighed. The 33-year-old has also been living with Lyme disease she was diagnosed with the condition around 12 years ago. She published the stories anonymously and verbatim, always as screenshots. The wrong name in the wrong place can cause problems for the account, legally. Other celebrity-focused Instagram accounts have started to pump their followers for celebrity anecdotes, too. Jaime Gleicher. Statements made on this account have not been independently confirmed. (After user @juliacarolann, a Manhattan restaurant hostess, accused Hailey Bieber of being not nice during a handful of visits to the unidentified hot spot, Ms. Bieber apologized in the comments.). Jaime Gleicher and Bella Brewster met on the NYC social circuit 20 years ago and their friendship grew with them into adulthood. (She also is big into SoulCycle. Not really even knowing if any of the audience had any experience with celebrities, but I learned quickly that many people have had experiences with celebrities and want to share them. Streaking! Amateur sleuths routinely work together to solve blind items, often on Facebook and Reddit pages dedicated to the practice. You can fucking see into everyones apartment.) Stories about celebrity sexual encounters are so common that, the woman told me, she was hoping for sponsorship from Trojan condoms. Then, she said, one of Mr. Hills ex-girlfriends started DMing her. So for a big portion of my day, Im interacting with people that have no idea that this is going on. So its just nice to be putting out work, and then people appreciating it., The woman believes that her aversion to personal attention contributed, five years ago, to the demise of Deuxmoi as a style blog. She posted about Scarlett Johansson marrying comedian Colin Jost and covered a sex scandal at Hollywood-friendly megachurch Hillsong. Now, Deuxmoi did an interview on SiriusXM's Andy Cohen Live and revealed some interesting information. "It's kind of a running joke on the subreddit right now," a user told me. News later discussed. So no, Deuxmoi is not vetting or verifying the information she shares. incogneato said: It's not Jaime. Agents and potential sponsors wanted real people. It was exhausting. Anon plz but the true identities behind popular Instagram gossipmonger DeuxMoi have just been spotted on Substack. Given that volume, she said, she does not have any personal photos stored on her phone. DeuxMoi is also working on their debut novel Anon Pls, a fictionalized memoir about a fashion worker who rises to pseudonymous fame with a Deuxmoi -like social media account, which will be. Every morning, she would rise early to review hundredssometimes thousandsof requests to follow the account, which shed set to private. That they cant wrap their heads around someone who doesnt want that?, When I asked whether her desire to maintain anonymity was at odds with her willingness to post about others, the woman balked. I dont know, maybe its the state of the world., Mundane celebrity gossip has become popular across social media: On TikTok, restaurant workers share their run-ins with celebrity patrons. Covering Rammsteins Du Hast in Berlin. And from there The floodgates opened, she said. Theyre celebrities, she said. The type of followers I have, they know everything, she said. And she could imagine quitting the blind-item business just as suddenly and spontaneously as shed started. But then, the celebrities are also armed and dangerous.. Deuxmoi is a public figure." In his newsletter, he emphasizes "the information compiled here comes from publicly accessible records of intended-for-public-consumption online activity." Kempner . They chose to be in the public eye. But @deuxmoi also posts about famous peoples spouses and children, I pointed out. The stars of MTV's reality show Rich Girls, Ally Hilfiger and then-friend Jaime Gleicher, seem to have gone their separate ways since their days gallivanting around New York City and enjoying the luxe life afforded to them by their wealthy families. (If Im reading this correctly- that youre saying its the other woman who helped set up the account, the one you didnt name), What podcast episode does she discuss this? A-list singer and sex symbol has hair plugs. (She published 44 guesses about the last one, followed by a note from the original tipster: Someone got it right.) The woman explained to her readers: I make some of the stories blind because sometimes the information given is sensitive. Stars are trying to unmask the author. Oh My! 3,838 Followers, 3,253 Following, 7,431 Posts - See Instagram photos and videos from @jaimegleicher Its not real life. Or racial? , A post shared by Jaime Gleicher LMSW (@jaime_the_therapist) on Dec 12, 2017 at 3:06pm PST, Now 33, Jaime thinks it's the highest compliment when someone tells her she seems different than she did on TV. Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device People the world over redirected their social energy in 2020and a lot of it ended up on Instagram. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Then there was one about Jonah Hill. In fact, we're not even sure the former reality stars still talk to one another. linktr.ee/Deuxmoi Posts Reels Videos Tagged Living Rainbowfully also means living inclusively and living with the confidence of who you are. There's also a FB page called Coco Deuxmoi, who described herself as "1/2 of the deuxmoi gals at deuxmoi.com " and "co-founder of fashion, beauty and lifestyle website deuxmoi.com." As stories accrued, the woman said by phone in November, her quarantine pastime evolved into posting information that would make people accountable for their actions., But who holds @deuxmoi accountable? These Celebs Love Posting Naked Photos, Her Swimsuits Don't Lie! I wish I could say Juliets sleuthing project was beneath our dignity. Influencers should always take photos with fans.. A lot of people cant wrap their heads around that. I would never give up something like my anonymity to have lunch with a celebrity. Perhaps it would surprise you to learn, then, that the woman behind the account is not a tabloid obsessive. It remains to be seen if gossip girlies will do the same. In a whirlwind, Gleicher was signed on as a producer, and after that, "it was all kind of downhill from there." The account also breaks news: When Carl Lentz, the Hillsong pastor famous for ministering to Justin Bieber, was fired on Nov. 4 for moral failures, Deuxmoi was the first to post a statement from church leadership. The Instagram account @deuxmoi keeps tabs on the day-to-day lives of celebrities, sometimes through blind items. In addition to Mr. Evanss sandwich preferences, Deuxmoi has posted anonymous tips in recent weeks about Timothe Chalamets coffee order, Lionel Richies tipping habits and Jennifer Lopezs preferred dessert (one bite of creme brulee). The woman countered that she is neither of those things. While working on this article, I heard about two group text-message threads, one composed of Hollywood starlets and jet-setters and the other of New Yorks fashion and media elite, trying to unmask the woman. . Community sourcing will inspire other followers to follow suit and share their experiences in certain ways. If any celebrity reads this article, as much as I love you, I dont trust a celebrity for s---, Deuxmoi said. Attaching this anecdote to her name for all the infinities of Google eternity is a responsibility that I dont want. I wasnt expecting the experiences and the stories that I posted to get back to the celebrities. His online defamation clients are mostly concerned about taking down offending material, which happens automatically on @deuxmoi, and anonymous internet users rarely have pockets deep enough to justify litigation. Going viral at the start of the pandemic in March 2020, the account now boasts 1.3 million followers and has completely transformed the celebrity news industry. She sounds like she could be in her late-20s or early-30s. 1. But others found the reveal that Kempner and Lovallo . The account was set up originally by two women, one of whom is Meggie Kempner. There will be a roster of regular characters, many connected to one another, living and working and alternately breaking and reenvisioning social norms. All Rights Reserved. By clicking Sign Up, you agree to our Terms and Conditions and that you have read our Privacy Policy. In January, shortly before a mob at the U.S. Capitol would prompt the FBI to put out a social media dragnet for insurrectionists, I emailed @deuxmoi one last time. I dont do any additional research. A lot of people like to criticize whats posted, and that takes the fun out of it! The majority of Live Rainbowfully is direct to customer, as Jaime loves to engage with her clientele and makes sure each piece isperfect for the buyer. In the fall of 2020, @deuxmoi published an item about two A-listers announcing a pregnancy in a few months. The woman said she did not know the solution but published several guesses: Too easy! She considered weeknights superior for nightlife, as seasoned New Yorkers often do. She updates her account daily around 6 p.m., when she finishes her work day. The woman no longer recalled which Facebook post was causing problems on Thanksgiving weekend, but she summarized her familys response: What the fuck? A 2015 item in Us Weekly described the model showing off her Emily Cho x deuxmoi collaboration bag during a dinner in NYC. (Products included wristlets embossed with Tequila is an upper in gold and HOT #AF in silver. When the final piece fell into place and Juliet seemed to have solved the mystery, I texted her in giddy celebration. 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