Xiaomi has a large fan base involving millions of people across the globe. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. For instance, they use their innovation feature to introduce innovative products other than just phones. Leo Sun has no position in any stocks mentioned. Xiaomi Triathlon: Hardware+New Retail+Internet. From start-ups to market leaders, uncover what they do andhow they do it. To make the world smarter, happier, and richer. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Lenovo3. Samsung held a 18% market share, with Apple making up the top three with 14%. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. These cookies do not store any personal information. . They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Vivo 5. The content on MBA Skool has been created for educational & academic purpose only. Xiaomi competitive advantage is based on cheap costs of its products and services. Huawei (including Honor) has a worldwide market share of 8.56 %. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Read More. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . About Xiaomi. Retrieved February 6, 2018, from https://www.mi.com/in/about/ Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Date: November, 2016. Ross, J. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. HTC 7. 3. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. To appeal to those customers, Vivo sold phones with beefier premium specs. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. Microsoft 6. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. can be threats. Perception of the brand is still not at par with samsung, lg etc. Invest better with The Motley Fool. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Continue reading more about the brand/company. 2. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). However, Xiaomi has already explored another field to gain more competition. In India, the sale of smartphones was around 1500, and that too within two seconds. Xiaomi, by comparison, still generates about 90% of its sales from China. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Xiaomi uses mono-segment and imitative types of positioning. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Cost basis and return based on previous market day close. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). LG Electronics 3. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Xiaomi News See all articles Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. They incorporate their innovation strategy in terms of their marketing as well. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. 1. Image source: Vivo. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Whirlpool 10. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Impressive growth rate 3. Indian market is a cash bleeding battleground for brands. ET And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Xiaomi, by comparison, still generates about 90% of its sales from China. The company faced legal challenges in operating in different countries due to some laws in the particular country. COMPETITOR ANALYSIS. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Macroaxis can help you discover thousands of investment opportunities in different asset classes. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Xiaomi is one of the biggest high tech companies of China. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. 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